Ken Kennerly, as the President & CEO of K2 Sports Ventures, continues as the Executive Director of The Honda Classic, and in 2016 acquired the Marathon of the Palm Beaches. Rebranding the race as “The Palm Beaches Marathon”, Kennerly’s vision is to grow the marathon into one of the most desirable races in the US while creating another successful economic impact event for Palm Beach County. Following the restart of the Marathon, K2 Road Sports was begun as a new division of the company. K2 Road Sports has created a partnership with Palm Beach Roadrunners on several races, and it will continue to grow it’s race management portfolio.